Client: Glaceau Smart Water
Agency: Zambezi
Let’s just talk about how friggin fabulous Jennifer Aniston looks for a minute. (Angelina who? Yeah, I said it.) Plus, you know she looks great if “Jennifer Aniston sex tape” is being used as the title for an ad about water. I clicked it…what of it? (I knew it was for Smart Water because I’d already heard through the grapevine, but still).
I like that she makes fun of herself a little bit, makes fun of the whole process of viral videos. She’s honest and it’s simple: drink this water because it’s better. Sure, it’s just water but…Jennifer Aniston drinks this water. So, I mean, it’s gotta be half decent, right?
What I am a little confused about is the plastic bottle. I mean, I think Glaceau could have taken it one step farther and tried to green it up a bit. However, maybe that’s the next step for them. I don’t know how long Jen’s (as she refers to herself) contract is, but I think this was a great way for something as trite as a bottle of water to stand out from the clutter.
After all, when all else fails, sex still sells. Even if it’s faking it (no pun intended).
